Profile
This is me
Hi there! My name is Jaymee Tate. I'm excited you're here to get to know me a bit better. I have many interests beyond my extensive work and school experience; like painting, cooking, quilting, and playing with my two kids and large fur-babies.
I'd love to connect if you'd like to learn more!
Expertise
Digital Marketing, Graphic Design,
Brand Strategy, Product and Project Design Management, Writing & Communications
Experience
2021 - Current
Product & Marketing Manager
Lifetime Products
-
Lead product development strategy, goals, and product roadmap for the Lawn and Garden category, collaborating with Design Research, Sales, and Engineering to test, plan, and develop products within those markets
-
Supervise, coach, and mentor associate Lawn and Garden Product Marketing Manager
-
Lead direction of marketing assets (traditional and social media) for Lawn and Garden category including: boxes, labels, stickers, photography/video, point of purchase assets, online content, and more
-
Responsible for hundreds of SKUs as they progress through the product lifecycle from inception to obsolete
-
Collaborate with international team to develop and bring products to international markets
-
Lead market and design research, analyze consumer preferences, and determine future product viability and features
-
Help train GPTs specific to company and product needs
-
Consistently collaborate with people from many departments, including sales, international teams, engineering, purchasing, packaging, and manufacturing
-
Communicate with large accounts such as Costco Global to coordinate approval of product design, artwork, and other details
-
Design, coordinate, and implement trade show booths at SPOGA held in Germany, and The National Hardware Show in Las Vegas, Nevada
-
Ensure compliance with various country’s laws and regulations
-
Serve as the voice of marketing in the Lifetime Sustainability Group to better communicate the company’s progress and goals as it pertains to sustainability
2019 - 2021
Sports Information Director
Weber State Athletics Communications Dept.
-
Led efforts in the development and implementation of soccer, track and field, and volleyball marketing strategies
-
Heavily influenced the 10% increase in athletic team followers on social media
-
Recorded, compiled, reorganized, and redesigned statistics in record books to increase ease of readability
-
Championed the athletic department’s brand realignment and direction
-
Led collaborative brainstorms with teams to generate interest and excitement around Wildcat athletics
-
Worked closely with coaches and Athletic Director to fine-tune marketing and goals for sports teams and the department
2014 - 2019
Account Manager & Graphic Designer
Oz Marketing
-
Led advertising meetings with general managers and dealership executives to develop and analyze marketing strategies for Subaru, Mazda, and Chevrolet
-
Developed and designed traditional and digital marketing materials for clients using the Adobe Creative Cloud Suite (Illustrator, InDesign, Photoshop)
-
Led team brainstorming sessions to develop future marketing strategies and allocation of client budgets of 100K annually
-
Ensured compliance with complex manufacturer standards
-
Analyzed market research to further focus marketing efforts on target markets
-
Led efforts in hiring of new graphic designers and account representatives
2014 - Current
Freelance Marketing & Graphic Design
Jaymee Tate Design
-
Graphic design using Adobe Creative Cloud Suite; specifically Illustrator, Photoshop, and InDesign for large healthcare company, small businesses, etc.
-
Built a small business brand from the ground up, including logo design, brand guidelines, a full website, and continued maintenance on the site, created and ran all graphics/ads for the company